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10th April 2015

Styling it up to nail the sale
by Vanessa Paech

Pushing up the Price

The emerging trend to glam up a house to emulate the pages of a stylish home magazine is a way to  ultimately push up the price and buyer interest.

It can add $15,000 to $20,000 to an average sale price in comparison to a similar property on the market that’s unfurnished.

It’s all emotion-based for owner-occupier buyers; it’s what they see and feel in the first 30 seconds.  What the home staging companies are doing is what the owners should do but don’t.

Make it clean and crisp

Neutralise and depersonalise everything – get rid of the old trophies, remove everything off the fridge, hide the electricity bills and any personal contact numbers, take down all the photos of the grandchildren because that makes people feel awkward and just pack it all away because everyone wants to think they’re buying something new.

Decluttering the house is important

Other tips such as  inexpensive cosmetic changes that give a little ‘wow’ factor such as: changing the kitchen cabinet knobs or handles; adding a new mailbox; installing new blinds or curtains; replacing the kitchen appliances if they’re really outdated or on their last legs; oiling a deck; mulching the gardens; cutting back hedges or plants to give the yard a more spacious appearance; placing plants in pots around the outside of the house; or ditching the feature wall and either dressing it up with a fashion piece or adding wall storage or a bookshelf instead can add value when selling your home.

“Home staging should be tied in with low-cost upgrade techniques to boost the sale price.

If there’s no furniture and furnishings, minor things like cracks or peeling wallpaper become glaringly noticeable.  Any obvious maintenance issues can have a big effect on the buyer so it’s important to fix those up.

People are buying a lifestyle, not just a house

The top three most impressionable areas on a buyer are the street view, the kitchen and the bathroom.

A different viewpoint

Savvy agents will give their clients some great tips but often it can be difficult for them to tell the entire truth without feeling like they’re offending anyone.

An independent professional to step in and educate the vendor to realise that home staging is a marketing tool to boost the end sales price, “so it’s not the agent giving the negative feedback”.

What you’re doing is you’re turning it into a product – so if you give buyers what they like then you’ll achieve a higher price.

Home staging is particularly effective in a situation when many new dwellings of comparable quality, size and location are oversupplied to the market.

It can help attract tenants too

Appealing to the target demographic is important when home staging not just for a sale but also in a lease situation to attract a better quality tenant.


 If you would like to discuss any of your property needs, whether it be renting/selling your property or buying a property in the Eastern Suburbs of Sydney (Bondi Beach, Bronte, Tamarama, Dover Heights, Double Bay, Rose Bay, Vaucluse, Queens Park, Bellevue Hill and surrounding suburbs),  please feel free to contact me on 0413 807 344 or you can email me on with your enquiry.

I look forward to hearing from you.

Martine Harvey
Raine and Horne Double Bay



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Credit: deisignofficial

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Credit: naturald_sign

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Credit: adesignersmind

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Credit: customhomes

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Credit: caesarstoneau

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Credit: kerryarmstrongart

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Credit: mermaidbayinteriors

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Credit: bespokeinteriordesign

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Credit: d.sginers

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Credit: adersignersmind

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Credit: fineinteriors

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CreditL pocodesigns

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Credit: imaginevoceaqui


Credit: arqui_decor

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Credit: myinteriortips

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Credit: millionafter




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I am a mother of 2 living in the Eastern Suburbs of Sydney. My two passions are Interior Design and Real Estate. I have been fortunate to have had the opportunity to work in both industries. I started off working in Interior Design assisting Interior Designer Darren Palmer which was amazing and a great experience. What I loved most was working with such a creative sole as Darren and having the opportunity to source and work with gorgeous products. From there I continued with my other passion in Real Estate. I am now a licenced Real Estate Agent with Raine and Horne Double Bay/Bondi Beach working within the Goldman team (Mark and Barry Goldman). As the saying goes:- "It's a beautiful thing when a career and a passion come together" So very true for me and I feel very fortunate to be doing something that I love everyday around my kids and that's also rewarding.

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