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Friday 20  February 2015

When first impressions count, it’s the simple things that matter

When first impressions count, it's the simple things that matter


When it comes to selling your home, there are three areas you need to consider:-

Preparation, Presentation and  Marketing campaign

The core principle when it comes to a sale or purchase of anything is,  that first impressions count. You achieve the best return based on a positive impression.

When thinking about selling your home and when you are contemplating how to obtain the most value in the sale, consider both the need to eliminate as many objections as possible and secondly, engage a real estate agent that understands how to prepare the home so that the first impression does count in your favour.

The sales process is simple and it starts with the marketing campaign. A good real estate professional will engage a stylists and other professionals to assist with the process. Preparing the home and making the first impression starts with the main aspect, the front appearance of the property. Typically what buyers see when they first approach the property.

Simple tips to take into account when preparing the front yard and front aspect of the home.

  1. Take care of the lawns and edges. The estimated cost may range from $50-$150 on average across Sydney.
  2. Weed garden beds, trim the hedges and add bark. The estimated cost ranges from $200-$400 across Sydney.
  3. Pressure clean the driveway and footpaths leading to the front door. The estimated costs may range from $200-$500 on average across Sydney.
  4. Pressure clean the roof area visible to the front. The estimated cost ranges from, $250-$600 across Sydney.

You have just added  tens of thousands of dollars value to the home.

As agents our aim is to engage the buyer’s emotion from the moment they view the photos and video on online property portals. This is further enhanced when they walk up to the front of the home, see colour and presentable gardens.

Be mindful that a buyer’s objections are bargaining chips to drive the price down.   As agents and vendors, we have to elimate as many objections as possible to maintain the value and differentiate your home from others in the area that have been badly prepared for the sales and their marketing campaigns.

It’s the simple things that matter and first impressions count.


What research is crucial to find a suburb with the best growth?

What research is crucial to find a suburb with the best growth?

An investor must research a location that will grow in value and has good investment fundamentals. This is your due diligence process and every investor’s research process looks different when determining where to invest.

You may decide to be led by property experts, local real estate agents,  buyer’s agents,  and leveraging off of their experience and strong knowledge of the areas property market, the local council research houses and even local town planners can also be helpful. Data companies, such as RP Data and SQM Research can be worth considering for data to either back up your research or fill in the blanks. A mixture of specific factual information, such as the numbers, recent sales and statistics around migration, along with your own qualitative research can be crucial.

The first thing to consider when looking for a growth suburb is the macro aspect.

Property buyers should become familiar with the concept of market cycles. Look within a location with good growth prospects for broader trends. For instance, has the government identified the location as a growth area?

Looking a little closer

Your price point  may help you refine a suburb choice quickly. Other statistical indicators such as rental yield, proportion of houses vs. apartments, income growth and a number of other statistics may assist you.

It will also be worth looking at government plans on a wider scale to try and pinpoint areas of growth. If, for instance, a rail line is being put through a whole area and there is significant infrastructure investment, then you may want to consider it more closely.

There are a number of things that drive capital growth to look out for. Here are a few:

  • 1. New infrastructure projects;
  • 2. Supply/demand issues;
  • 3. Strong migration into the area/high population growth forecasts;
  • 4. Gentrification;
  • 5. Strong employment drivers.


If you would like to discuss any of your property needs, whether it be renting/selling your property or buying a property in the Eastern Suburbs of Sydney (Bondi Beach, Bronte, Tamarama, Dover Heights, Double Bay, Rose Bay, Vaucluse, Queens Park, Bellevue Hill and surrounding suburbs),  please feel free to contact me on
0413 807 344 or you can email me on with your enquiry.

I look forward to hearing from you.

Martine Harvey
Raine and Horne Double Bay



photo 13

Credit: @elitebathware_tiles

photo 9

Credit: @rhdoublebay

photo 11

Credit: @arqui_decor

photo 8

Credit: @robsonrakarchitects

photo 10

Credit: @lucdesign

photo 1

Credit: @myinterior

photo 2

Credit: @leife_cantuaria

photo 4

Credit: @designmilk

photo 5

Credit: @modern.architect

photo 6

Credit: @homeadore

photo 7

Credit: @adesignersmind

photo 12

Credit: @fromsydneywithlove

photo 3

Credit: @inandoutdecor


photo 14

Credit: @martinegallery

photo 2 words

Credit: @thelifelogics





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I am a mother of 2 living in the Eastern Suburbs of Sydney. My two passions are Interior Design and Real Estate. I have been fortunate to have had the opportunity to work in both industries. I started off working in Interior Design assisting Interior Designer Darren Palmer which was amazing and a great experience. What I loved most was working with such a creative sole as Darren and having the opportunity to source and work with gorgeous products. From there I continued with my other passion in Real Estate. I am now a licenced Real Estate Agent with Raine and Horne Double Bay/Bondi Beach working within the Goldman team (Mark and Barry Goldman). As the saying goes:- "It's a beautiful thing when a career and a passion come together" So very true for me and I feel very fortunate to be doing something that I love everyday around my kids and that's also rewarding.

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